Mumbai: Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., famous for creating unique chocolates, introduces Fabelle Finesse. ITC says they have come up with the world’s finest chocolate crafted in India.
Fabelle together with Chef Adriano Zumbo, acclaimed Australian pâtissier and TV presenter to unveiled the finest chocolate collection which delivers unparalleled smoothness and melt-in-the-mouth experience.
ITC has made Finesse chocolates as fine as seven microns.* As the smoothness of a chocolate is the fundamental sensory attribute that elevates consumer experience, the company has made Finesses with a breakthrough technological innovation.
The pioneering technology is a result of months of research done by ITC Life Sciences and Technology Centre (ITC LSTC) and close collaboration with Fabelle Master Chocolatiers, crafting an exquisite chocolate in India that rivals the best in the world.
In a cutting- edge neurological testing method conducted by Neurons Inc, consumers found Fabelle Finesse to be significantly smoother than benchmarks and the sheer delight of consumption even helped consumers in lowering stress in the test conditions.
Fabelle Finesse has been created using cocoa sourced from Ghana & Colombia available in milk and dark variants.
The chocolates are crafted using a revolutionary technology – The Cocoa Finesser. This technology helps in reducing the size of chocolate particles to a new benchmark level, that is not possible to achieve in the conventional refining process alone.
The equipment operates at pressures which exceed that at the deepest trenches on planet Earth help in creating a chocolate that has unrivalled smoothness, amazing melt-in-your-mouth chocolate experience unleashing a heavenly experience.
The brand is launching limited edition boxes of chocolate thins, made from Fabelle Finesse, which will be available at select Fabelle Boutiques located at ITC Hotels and will be made available in stored across India.
Chef Adriano Zumbo who is recognised for his signature croquembouche was present to launch Fabelle Finesse in Mumbai.
Having tasted the product Chef Adriano threw open a global challenge to chocolate makers across the world to present a finer commercially available chocolate than Fabelle Finesse. Winner of the Challenge would be rewarded with a prize money of Rs. 1Cr. The Challenge went live on the 18th and detailed terms and conditions are available on https://nimb.ws/chCrog.
Expressing his delight, Mr. Anuj Rustagi – Chief Operating Officer – Chocolates, Confectionary and Coffee, Foods Division, ITC Ltd. said, “We are pleased to introduce the result of our innovative chocolate processing technology to the world, manifest in
Fabelle Finesse, which gives an unmatched sensorial delight for chocolate connoisseurs. Fabelle Finesse is an artisanal masterpiece crafted with love, passion and pride that brings this innovation to market.”
Sharing his experience Mr. Adriano Zumbo, said, “I was completely intrigued by the technology that ITC Ltd. has been able to build through their relentless enthusiasm, in a bid to provide the world with a superlative luxury chocolate experience.”
“Judging from the quality of the chocolate I have tasted, I am happy to challenge any chocolate-maker in the world to come up with a better quality of chocolate in terms of the fineness,” he added.
*Particle size as measured by Malvern Mastersizer 3000 equipment – D [4,3] and D90 analysis protocols.
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