Entrepreneurial journey of IT engineering professional leads to high-tech personal care brand
Delhi, India – Winston, a techno-driven personal care brand, has been making waves in the market with its high-end, easy-to-use products that provide professional beauty results at home. Launched in 2021 during the COVID-19 pandemic, the brand was created to help women maintain a comfortable personal care routine at home. The brand’s ethos of providing exceptionally high-quality products has been a key factor in its success, along with its range of products across different categories like hair removal, hair styling, hair care, feet care, and face care.
The brand’s growth has been accelerated by a funding of 1 crore from Shark Tank investors Anupam Mittal and Vineeta Singh for an equity of 10% on a valuation of Rs. 10 crores. Being featured on Shark Tank had aided in driving high traffic to Winston’s website and led to a 300% increase in sales within a month.
Winston founders, Himanshu Adlakha and Nikita Malhotra on the brand’s growth say, “Our goal has always been to provide our customers with the best possible experience, and we are proud to see how our brand has grown and evolved over the last two years. We believe in innovation, quality, and creating products that make a real difference in women’s lives.”
The brand was launched with the aim of providing women with an easy-to-use personal care routine that would help them maintain their beauty and self-care regimen during these trying times. With its transformative power and the impact it has created on women, Winston has set out to alter the way women see personal care.
After its initial launch, Winston grew rapidly to offer a complete hair removal range, including face and eyebrow trimmers, body bikini trimmers, and body epilators. The brand also expanded its categories to include hair care, skincare, and hair styling products. The selling experience started with direct order placement through Instagram using influencer marketing, and now Winston uses multiple platforms to lead these sales including own website(https://winstonindia.com/) and other e-commerce platforms including Amazon, Nykaa, Purple, Myntra, etc. Other than this, omni-channel marketing is considered by the brand for sales techniques and marketplaces.
Looking ahead, Winston has set its sights on achieving a target of 30 crores for the coming financial year and 200 crores within the next 3 to 4 years. The brand is working on bringing new, unique variants to the Indian market and is seeking cross-branding opportunities.
Winston’s journey is a reminder that success in entrepreneurship requires not only a strong vision but also the determination to see it through. With a focus on innovation and quality, the brand has set itself apart in a crowded market and is poised for even greater success in the future.
Website: https://winstonindia.com/
About Winston
Winston India was started in the year 2021. It is a personal-care brand that brings optimum salon care at home while integrating technology into the personal care routine. With a wide range of pro skincare, haircare and styling essentials adapting high-end technology, Winston makes beauty time the effortless caring time. As a brand, it stands strong to change the beauty game while altering the way women see personal care.
Website: https://winstonindia.com/
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