Svech is a sustainable brand founded by Anjali Balan, who is a law student but an inherent entrepreneur having dabbled with franchise outlets for Drunken Monkey and has also worked with HR firms in the UAE.
As a CEO and founder of Svech, Anjali is pretty hands on with her role and responsibilities and looks into all aspects from finance, marketing to overlooking daily aspects of the business. The idea to start a brand of her own came about from her own interest towards holistic well-being and to enhance the need for quality products that are reasonably priced to aid yoga and workout.In a short span of 2 years, Svech has gained considerable recognition and is available for sale on top portals like – Amazon, Cred etc.
From creating the product vibe involving all aspects of nature to creating prototypes and testing the product Anjali has done it all. She had engaged in a lot of research on yoga mats and having studied the market to understand the gap in the Indian market, she wanted to create an eco-friendly product which involved all the aspects of nature. Thus came about brand Svech – a good quality product that is reasonably priced which can aid yoga and workout.
When Anjali was asked what made her start the brand, she says –
The usage of plastics in mats (pvc) is bad for lungs and studies have linked it to even cancer so she felt the need for the mats to be eco friendly.
Thus ensured a brand born in the motherland of yoga with ancient values and a modern outlook to create yoga products that are eco-friendly and good looking. While her family and friends supported the idea they weren’t sure how economically viable it would be. As time passed Svech has gained recognition and has also been hailed as a good workout mat by top actresses who have used the product.
Svech comes from the Sanskrit word ‘Svecha’ which means freedom and refers to a state of being liberated, happy, and is ultimately considered the purpose of all purposes. The brand believes in giving back to the planet and putting customers first. Hence all customers whose purchases exceed 5K have a tree planted under their name. A certain amount of the contribution is also made towards Akshaya Patra Foundation.
Talking about the brand, founder Anjali says
Doing yoga or working out takes me to a state of feeling blissful and free which resonates with ‘Svech’ as a brand as at ‘Svech’ we believe in freedom from harmful substances. There is a need for a good alternative to something eco friendly and long-lasting and thus Svech was born as a solution to this for all gym and yoga lovers like me who like to invest in good quality products. At the end of the day our vision is to add a little fun and colour to your daily yoga practice while ensuring our planet gets it’s due.
Svech is tied up with the Sankalpa Taru foundation and all the plantation details of your tree, including geo location and name given are sent via mail . Svech also has a buy back policy where if you return an old Svech mat, you get a discount of 25% on the purchase of a new one. This is another way to give the environment it’s due.
When Anjali is not busy being the entrepreneur, she loves working out and hitting the gym regularly apart from doing yoga, meditation and sudarshan kriya as my daily practice. Currently she’s learning to play the guitar. Aside from this she invests a lot of time upgrading her skill sets and studying about various trends in the fitness industry.
Svech the sustainable yoga mat brand is now ensuring every purchase you make, has an impact towards helping the environment and promoting social good. In association with the NGO Sankalpa Taru, Svech recently announced this collaboration post the Earth day festivities this year.
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