Sustainable Tech Practices in 2024:

Consumer electronics manufacturers in India are gearing up to redefine the way consumers interact with technology by embracing modular and upgradeable devices. This innovative approach not only aligns with the ethos of a circular economy but also offers a more cost-effective solution for consumers. By designing gadgets that allow easy replacement or upgrading of individual components, manufacturers are not just extending the lifespan of their products but significantly reducing electronic waste, marking a transformative shift in our technology consumption habits.

For instance, energy efficiency is a critical aspect that tech companies are prioritizing in response to growing environmental concerns. The focus here is not just on optimizing power consumption during usage but on developing devices that consume less energy overall. Additionally, manufacturers are actively promoting powersaving features and technologies, aiming to encourage users to adopt more sustainable usage patterns. This concerted effort to curb energy consumption contributes substantially to global initiatives aimed at reducing the carbon footprint associated with technology

Navigating the Green Maze

A significant stride towards sustainability involves the conscientious use of materials, both in the manufacturing process and packaging. In the coming years, consumers can expect a shift towards the adoption of recyclable and eco-friendly materials. Manufacturers are also taking a closer look at packaging, aiming to minimize its environmental impact. This translates to the use of materials that are easily recyclable or biodegradable, accompanied by clearer product labeling indicating the use of recycled materials and providing guidance on proper disposal. These initiatives not only address the issue of plastic waste but also empower consumers to make more environmentally conscious choices.

To tackle the mounting problem of electronic waste, consumer electronics companies are establishing robust trade-in and recycling programs. These initiatives are designed to incentivize users to return their old devices for proper disposal or refurbishment, ultimately reducing

the overall environmental footprint of electronic devices. Manufacturers may sweeten the deal with discounts or incentives, fostering a sense of responsibility among consumers and actively engaging them in sustainable practices. This proactive stance towards electronic waste management signifies a crucial step towards creating a more responsible and circular tech economy.

The Transparent Path to Responsibility

In an era where transparency is valued more than ever, consumer electronics manufacturers are set to actively communicate the carbon footprint associated with their products. This transparency empowers consumers to make more informed choices, allowing them to opt for devices with lower environmental impacts. Some companies may go above and beyond by implementing measures to offset carbon emissions linked to the production and distribution of their products, solidifying their commitment to environmental responsibility.

This heightened awareness is a testament to the industry’s recognition of the growing consumer demand for ethically produced and eco-friendly technology.

Looking beyond the devices themselves, manufacturers are extending their commitment to sustainability to include the entire product lifecycle. Expect to see a shift towards minimalistic, eco-friendly packaging designs, accompanied by the use of sustainable materials for accessories such as chargers and cables. This holistic approach underscores the industry’s dedication to creating a greener future by addressing environmental concerns at every stage of a product’s life, from production to disposal.

Company Profile – Elista

Founded in 2020, Elista is India’s leading world-class electronics, home appliances, IT, and mobile accessories brand. Part of the TeknoDome, UAE, Elista adheres to India’s ‘Atmanirbhar’ principle of manufacturing. With a vision to put India on the global innovation map, Elista inspires brands worldwide to manufacture in India to cater to their demand across geographies.

Elista has a robust product portfolio distinguished by its global quality and distinctive design. In line with its philosophy that there is always a way to improve customers’ lives, Elista has been pushing the boundaries to create value for money consumer electronics devices with superior functionality. Elista seeks to not only achieve greater success for the group but also to enrich and improve the lives of its customers, workers, channel partners, and other stakeholders.

#Elista’s portfolio consists of LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories & Speakers. The top brass in the company is industry pioneers who have combined expertise of over 200 years. In addition to that, the promoters in Elista have a deep understanding of distribution channel and networks in over 25 countries, owing to the distribution prowess TeknoDome has for managing leading global brands in these countries. The company’s initiatives are motivated by the dual objectives of ‘being vocal for local’ and ‘creating employment possibilities in India. As an Indian consumer electronics company, Elista is driven by the ambition to better people’s lives while establishing the brand.

Right from its inception, Elista has been clocking impressive growth year on year. In the first year of its existence, Elista’s revenue touched Rs 35 crores; the following year, it exploded to Rs 145 crores. The company has chalked out aggressive plans for the current financial year, and the target is to cross over Rs 250 crores in revenues. After a successful launch in India, Elista is now eyeing launches in UAE and CIS countries in the near future. Elista has been the recipient of various awards during this time which includes, amongst others – BAARC award – Marketing Meister (2022), Device Next – Atmanirbar award (2020), C&C Awards- Most Innovating IT Accessories Award (2022)

SAKET GAURAV, CMD ELISTA AND TEKNODOME

Saket is the Chairman and Managing Director of Elista and TeknoDome, a parent company for Elista. He is a visionary entrepreneur with a proven track record of successful business ventures in the consumer electronics space.

#TeknoDome is a corporation that has a global presence. With Elista, the company has maintained a stronghold in the Indian market. TeknoDome is a well-known international brand and has a significant presence in CIS, UAE, the Middle East, and Africa. It has been a prominent global distributor of leading brands in the Consumer Goods, IT, and Gaming industries for over 14 years. The TeknoDome lineage strengthens Elista’s manufacturing foundation in India. Incepted in 2000, Elista is committed to manufacturing best-in-class products for the world.

Saket has a Master’s degree from the Moscow State Institute of Radio Engineering, Electronics and Automation and is skilled in International Business, Strategic Planning, Business Development, and Marketing Strategy. At Elista, Saket is responsible for fulfilling the larger vision of providing world-class products that are technologically superior at an affordable price points. Under his able guidance, Elista has mushroomed into one of the most prominent startups in the consumer electronic space.